A Really Cool Printing Blog

Creating eye-catching visuals for your brand can move leads through your sales funnel. Intriguing, high-quality graphics hook potential customers and keep them interested. The tool you use to design marketing material graphics affects the quality of your end products. Using the right tool depends on what you will be designing: logos, illustrations, brochures, or mailers. The best choice will also vary, based on your marketing budget. Ask the right questions and review the top five choices before selecting the best graphic design software for beginners.

When it comes to generating more revenue with your direct mail, you have to consider exactly what your customers are getting out of your marketing. If you're not sure what they need, your mailers are only likely to end up being trashed in the same moment that they're picked up. Whether you're sending real estate mailers or gardening flyers, you may be able to find the answers you need with the right CRM software. Learn more about what it takes to pull your marketing efforts together with a little help from automation, so you're not wasting your resources.

It’s not every day that you get asked to share your printing company sights and sounds with an EMMY Award-winning composer. But that’s exactly what Tim Minor and Matt Olin – hosts of the popular breakfast lecture series, Creative Mornings, did when they introduced their uber talented friends, Jason Hauseman of Hot Sake and Ben Premeaux to Boingo! 

Marketing is the key to running a successful business. Effective marketing tactics will attract new clientele and drive sales. Print materials are still one of the best ways to build a strong marketing strategy. Direct mail marketing done right yields an average return on investment (ROI) of 29 percent. From ad kits and tradeshow materials to direct mail, paper products are often the first impression clients receive from a company.

Strange as it seems, direct mail campaigns are trending among non-profits recently. While direct mail has always been effective at getting a response from potential donors, thanks to recent advances in software, it’s not nearly as time-consuming and costly as it once was. When you reconsider, it isn’t strange at all to see demand increasing for graphic designers who can maximize the effects of a direct mail campaign.