A Really Cool Printing Blog

In today's digital age, where the online realm dominates marketing strategies, it's easy to overlook the timeless effectiveness of print and direct mail. For nonprofits aiming to boost their fundraising efforts, embracing traditional methods can be a game-changer. In this blog post, we'll explore the undeniable value of print and direct mail in increasing donations for nonprofits and how Boingo Graphics can be the key partner in unleashing their potential.

In the fast-paced world of marketing, staying informed about changes that impact your outreach strategy is crucial. The United States Postal Service (USPS) has recently proposed new postage rates scheduled to take effect on January 21, 2024. Boingo Graphics recognizes the significance of these changes and aims to guide businesses through the evolving landscape of direct mail, emphasizing its effectiveness and the unique value it brings as a tangible, touchable marketing tool.

It's a cliché, but it's also true: you're only as strong as your weakest link. But in few places does that take on more importance when it comes to protecting confidential data. And in few industries is there a greater appreciation for data security than in the healthcare industry. Keeping Personal Healthcare Information (PHI) secure and private is both legally mandated, and is also integral to maintaining the trust and confidence of clients. These days, data breaches of both financial information and Personally Identifiable Information (PII) occur at an alarmingly frequent basis. And even for companies that invest heavily in data protection, often those breaches occur at the weak points: third party vendors handling data. In the healthcare industry this is further complicated by HIPAA. Not only must any vendors handling data take security seriously, but they must understand the intricacies applicable specifically to PHI as mandated by HIPAA. 

Finding the Right Time and Ways to Use Direct-Mail Marketing Campaigns