A Really Cool Printing Blog

The Marketing Pendulum Is Swinging Back Toward Direct Mail

It's a cliché, but it's also true: you're only as strong as your weakest link. But in few places does that take on more importance when it comes to protecting confidential data. And in few industries is there a greater appreciation for data security than in the healthcare industry. Keeping Personal Healthcare Information (PHI) secure and private is both legally mandated, and is also integral to maintaining the trust and confidence of clients. These days, data breaches of both financial information and Personally Identifiable Information (PII) occur at an alarmingly frequent basis. And even for companies that invest heavily in data protection, often those breaches occur at the weak points: third party vendors handling data. In the healthcare industry this is further complicated by HIPAA. Not only must any vendors handling data take security seriously, but they must understand the intricacies applicable specifically to PHI as mandated by HIPAA. 

Finding the Right Time and Ways to Use Direct-Mail Marketing Campaigns

Direct mail is a tried and true channel for marketing and companies all around the country realize the value of placing something physical into the hands of potential customers. They’ve found that mail adds a personal touch and still manages to seem less intrusive than other marketing techniques. According to one survey, 70% of Americans polled said they consider the mail they read to be more personal than what they read on the internet.

You’re probably aware of the public perception that a non-profit needs to stretch its dollars as far as they will go. Donors will support a non-profit for a cause they believe in, but only if they’re convinced the organization will be spending their money wisely and effectively. For this reason, many non-profits prefer digital efforts at outreach because the average consumer doesn’t consider the research and marketing dollars behind them. However, a direct mail campaign could still be your best solution.