The Marketing Pendulum Is Swinging Back Toward Direct Mail

Posted by The Boingo Graphics Team on Sep 8, 2022 4:31:22 PM

The Marketing Pendulum Is Swinging Back Toward Direct Mail

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Topics: Direct Mail, Boingo Graphics, Marketing

Finding the Right Time and Ways to Use Direct Mail Marketing Campaigns

Posted by The Boingo Graphics Team on Aug 16, 2022 3:11:53 PM

Finding the Right Time and Ways to Use Direct-Mail Marketing Campaigns

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Topics: Direct Mail, Boingo Graphics, Marketing

Six Tips to a Successful NonProfit Direct Mail Campaign

Posted by The Boingo Graphics Team on Oct 22, 2019 8:20:00 AM

Direct mail is a tried and true channel for marketing and companies all around the country realize the value of placing something physical into the hands of potential customers. They’ve found that mail adds a personal touch and still manages to seem less intrusive than other marketing techniques. According to one survey, 70% of Americans polled said they consider the mail they read to be more personal than what they read on the internet.

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Topics: Direct Mail, Marketing

Use the A Non Profit Indicia To Reduce Cost of Your Nonprofit Mailing

Posted by The Boingo Graphics Team on Oct 15, 2019 8:15:00 AM

You’re probably aware of the public perception that a non-profit needs to stretch its dollars as far as they will go. Donors will support a non-profit for a cause they believe in, but only if they’re convinced the organization will be spending their money wisely and effectively. For this reason, many non-profits prefer digital efforts at outreach because the average consumer doesn’t consider the research and marketing dollars behind them. However, a direct mail campaign could still be your best solution.

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Topics: Direct Mail, Marketing

6 Direct Mail Design Tips For Effective Direct Mail

Posted by The Boingo Graphics Team on Oct 8, 2019 9:55:00 AM

Direct mail is not an obsolete form of marketing. It remains a powerful way to grab attention and convert leads. 2018 saw significant growth in direct mail response rates from 2017 (a 3.9% increase in house rates and a 2.1% increase in prospect response rates). Direct mail response rates were higher in 2018 than when the report started in 2003. Even with digital marketing taking center stage, smart marketers do not dismiss direct mail.

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Topics: Direct Mail, Boingo Graphics

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