A Really Cool Printing Blog

If you’ve ever been responsible for pulling together materials for a trade show, you know the struggle. Signs go missing, booths arrive with damaged graphics, boxes get lost in shipping, and at least once someone asks, “Where’s the banner stand?” just days before the event.

As a Marketing Director, you're constantly juggling numerous responsibilities—from overseeing campaigns and managing budgets to ensuring consistent branding across multiple platforms. The challenges can feel endless, especially when it comes to maintaining brand consistency across all marketing materials, including print, promotional products, apparel, signage, and trade show graphics. But what if there was a way to streamline these processes, enhance efficiency, and reduce your workload all at once? Enter Boingo Graphics.

Bringing Consistency to Every Piece of Marketing Collateral
At Boingo Graphics, we understand that your brand's reputation hinges on consistency. Whether it's a brochure, a banner, a promotional item, or a booth at a trade show, every piece of collateral must echo the same brand story. That's why we take extra care in ensuring that your brand’s message is always clear and visually cohesive across all mediums - print, promotional products, apparel, signage, and trade show displays.

In today’s fast-paced digital world, direct mail still has one powerful edge -it’s physical, personal, and it gets noticed. But not all direct mail campaigns are created equal. At Boingo Graphics, we know that a successful campaign isn’t just about pretty postcards. It’s about strategy.

Whether you're building a brand, designing a brochure, or planning your next big trade show, understanding the basics of graphic design is key to making your printed materials stand out. At Boingo Graphics, a leading provider of print and graphic design services in Charlotte, NC, we blend creativity and strategy to help businesses communicate visually with confidence.

Here’s a breakdown of the top graphic design principles we use every day to make brands shine on paper, signs, displays, and more.

1. Color Theory in Graphic Design
Color is a powerful tool in print marketing. It affects emotions, conveys brand identity, and guides viewer attention. For example, red can create urgency or excitement, while blue often builds trust. At Boingo Graphics, we apply proven color theory principles to every design—ensuring your printed piece not only looks professional but also performs effectively.

Pro Tip: Consistent brand colors across your business cards, signage, and packaging help increase brand recognition by up to 80%.

In the world of purchasing and procurement, your job is to reduce risk, secure value, ensure quality, and maybe (just maybe) avoid hearing, "Where's my order?!" five times before lunch. At Boingo Graphics, we get it — and we’re here to make you look like the rock star you are.