A Really Cool Printing Blog

When you consider just how many virtual notifications we're all getting in a day, you will realize that there is still something valuable about creative direct mail today. When your customer has the chance to feel the message in front of them and see it without the interference of a digital glow, they may be more likely to use the information to their advantage.

As a graphic designer, doing anything in color requires you to be at least somewhat familiar with the two most common color models: RGB (red, green, blue) and CMYK (cyan, magenta, yellow, black). Fundamentally, RGB is best for websites and digital communications, while CMYK is better for print materials. Most design fields recognize RGB as the primary colors, while CMYK is a subtractive model of color. Understanding the RGB and CMYK difference is an essential part of successful graphic design. Here’s what you need to know.

Adobe InDesign is a leading software program for graphic designers who need to create and publish a variety of documents for print and the web. InDesign has layouts for creating eBooks, magazines, posters, pamphlets, books, and much more. After you complete your stunning InDesign file, you have two basic options to prepare it for print: packaging all files and fonts and sending them to the printer or creating a PDF file. How to print from Indesign should not be difficult.

When you're looking to create direct mailing lists, the key is to really dig in and do your research. You may never achieve a 100% response rate, but you can get closer if you understand the people you're communicating with. If you want to run a solid direct mail campaign, we'll give you a few tips on how to get started.

Creative resources are imperative when it comes to your marketing campaigns. From words to graphics to placement, you're trying to capture your customer's attention above all the other brands who are attempting to do the same thing. The only way you wouldn't be overwhelmed by this task is if your business faced no direct competition! Whether you're looking for a copywriter, a designer, or a consultant, you may want to think outside the box to find some help. See how you can start rethinking your creative resources, and why your local printer may have all the answers you're looking for.