A Really Cool Printing Blog

Direct mail is a tried and true channel for marketing and companies all around the country realize the value of placing something physical into the hands of potential customers. They’ve found that mail adds a personal touch and still manages to seem less intrusive than other marketing techniques. According to one survey, 70% of Americans polled said they consider the mail they read to be more personal than what they read on the internet.

You’re probably aware of the public perception that a non-profit needs to stretch its dollars as far as they will go. Donors will support a non-profit for a cause they believe in, but only if they’re convinced the organization will be spending their money wisely and effectively. For this reason, many non-profits prefer digital efforts at outreach because the average consumer doesn’t consider the research and marketing dollars behind them. However, a direct mail campaign could still be your best solution.

Direct mail is not an obsolete form of marketing. It remains a powerful way to grab attention and convert leads. 2018 saw significant growth in direct mail response rates from 2017 (a 3.9% increase in house rates and a 2.1% increase in prospect response rates). Direct mail response rates were higher in 2018 than when the report started in 2003. Even with digital marketing taking center stage, smart marketers do not dismiss direct mail.

When you consider just how many virtual notifications we're all getting in a day, you will realize that there is still something valuable about creative direct mail today. When your customer has the chance to feel the message in front of them and see it without the interference of a digital glow, they may be more likely to use the information to their advantage.

As a graphic designer, doing anything in color requires you to be at least somewhat familiar with the two most common color models: RGB (red, green, blue) and CMYK (cyan, magenta, yellow, black). Fundamentally, RGB is best for websites and digital communications, while CMYK is better for print materials. Most design fields recognize RGB as the primary colors, while CMYK is a subtractive model of color. Understanding the RGB and CMYK difference is an essential part of successful graphic design. Here’s what you need to know.