A Really Cool Printing Blog

In today’s fast-paced digital world, direct mail still has one powerful edge -it’s physical, personal, and it gets noticed. But not all direct mail campaigns are created equal. At Boingo Graphics, we know that a successful campaign isn’t just about pretty postcards. It’s about strategy.

Whether you're building a brand, designing a brochure, or planning your next big trade show, understanding the basics of graphic design is key to making your printed materials stand out. At Boingo Graphics, a leading provider of print and graphic design services in Charlotte, NC, we blend creativity and strategy to help businesses communicate visually with confidence.

Here’s a breakdown of the top graphic design principles we use every day to make brands shine on paper, signs, displays, and more.

1. Color Theory in Graphic Design
Color is a powerful tool in print marketing. It affects emotions, conveys brand identity, and guides viewer attention. For example, red can create urgency or excitement, while blue often builds trust. At Boingo Graphics, we apply proven color theory principles to every design—ensuring your printed piece not only looks professional but also performs effectively.

Pro Tip: Consistent brand colors across your business cards, signage, and packaging help increase brand recognition by up to 80%.

In the world of purchasing and procurement, your job is to reduce risk, secure value, ensure quality, and maybe (just maybe) avoid hearing, "Where's my order?!" five times before lunch. At Boingo Graphics, we get it — and we’re here to make you look like the rock star you are.

When it comes to direct mail, let’s be honest—size matters. The bigger the mail piece, the bigger the impact. Sure, a standard postcard might do the trick, but if you really want to grab attention (and we know you do), it’s time to think bigger, bolder, and maybe even boxier.

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