A Really Cool Printing Blog

Whether you're building a brand, designing a brochure, or planning your next big trade show, understanding the basics of graphic design is key to making your printed materials stand out. At Boingo Graphics, a leading provider of print and graphic design services in Charlotte, NC, we blend creativity and strategy to help businesses communicate visually with confidence.

Here’s a breakdown of the top graphic design principles we use every day to make brands shine on paper, signs, displays, and more.

1. Color Theory in Graphic Design
Color is a powerful tool in print marketing. It affects emotions, conveys brand identity, and guides viewer attention. For example, red can create urgency or excitement, while blue often builds trust. At Boingo Graphics, we apply proven color theory principles to every design—ensuring your printed piece not only looks professional but also performs effectively.

Pro Tip: Consistent brand colors across your business cards, signage, and packaging help increase brand recognition by up to 80%.

When it comes to direct mail, let’s be honest—size matters. The bigger the mail piece, the bigger the impact. Sure, a standard postcard might do the trick, but if you really want to grab attention (and we know you do), it’s time to think bigger, bolder, and maybe even boxier.

Make a Lasting First Impression: Welcome New Customers with Print, Promo & Apparel

As the New Year approaches, it’s the perfect time to rethink your trade show strategy and ensure your brand makes a powerful impact in the upcoming season. After all, first impressions are key, and your trade show setup is often the first thing potential customers see. Whether you're kicking off with fresh banner stands, reimagined trade show booths, or eye-catching giveaways, updating your materials can be the difference between blending in or standing out in a crowded expo hall.