On-line ordering is one of the most efficient ways to streamline marketing collateral acquisitions. Phone calls and in-person meetings are great, but Boingo Graphics gets that in today’s marketplace speed and efficiency is often what is valued most, so we offer easy on-line ordering.
Desiring to improve brand consistency, produce the highest-quality marketing collateral and make the collateral easily available to their employees, ettain group wanted to create an online ordering portal. Specifically, the company was looking for a single-source vendor to provide a solution, while delivering outstanding service and meeting three objectives:
- Self-service access and direct shipping of business cards, branded print materials and marketing collateral
- Quality/version control of marketing collateral
- Streamlined budget tracking by department
Boingo Graphics delivered an online ordering portal that successfully met ettain group's needs. The company was able to consolidate all printed materials to a centralized vendor for easy ordering and high-quality printing while improving brand consistency and tracking expenses.
Though expansion is the goal for many business owners, it will be difficult to keep your brand consistent as your company grows. Keeping your brand consistent is important because it is the main way potential customers and clients will recognize your company and develop loyalty. Consider franchise owners opening new branches in new areas. They want to their marketing collateral the same in order to achieve brand consistency, but they may want to change it slightly because of the new location or a new target audience. If your business is growing and the branding on some of your marketing collateral is beginning to shift, consider the following four tips.
As your business expands, organizing your publishable content often becomes a pain point.
Pdfs, white papers, effective marketing materials and power points are just a few of the digital resources that will get lost among the plethora of material you have online. To further your business and draw in customers, it is important to properly manage your digital marketing materials along with managing your print assets. Try these four tips to successfully manage and organize your online material.
Girls on the Run® needed a centralized system to overcome the difficulties with brand consistency and inefficiencies that arise from decentralized ordering of marketing materials. Boingo Graphics provided a complete solution to streamline the purchasing of printed collateral required by all the Girls on the Run councils.