A Really Cool Printing Blog

The Benefits of Sales Enablement

Imagine your sales rep is meeting with a client and discussing how your product is the ideal solution when the client asks, "But what happens if...?" leaving your sales rep fumbling for an answer. In a perfect world, your sales rep would have an answer. But what would happen if they didn't? It makes your sales rep and your company seem unprofessional and underprepared. And what happens if the competition is prepared? The client switches to another provider and you have just lost their business. All because your sales rep didn't have the answer to one simple question. 

Trade shows are a popular way to market your product, service or business. If done correctly, they create lasting impressions, generate leads and provide cost-effective advertising. In fact, according to this survey, "77% of executive decision makers found at least one new supplier at the last show they attended." Your company can take advantage of this marketing tool to increase leads but only if you understand what makes a trade show booth successful. Learn how to drive traffic to your next trade show booth before and during the event and how to promote your company even after everyone has gone home. 

Direct mail is a tried and true channel for marketing and companies all around the country realize the value of placing something physical into the hands of potential customers. They’ve found that mail adds a personal touch and still manages to seem less intrusive than other marketing techniques. According to one survey, 70% of Americans polled said they consider the mail they read to be more personal than what they read on the internet.

You’re probably aware of the public perception that a non-profit needs to stretch its dollars as far as they will go. Donors will support a non-profit for a cause they believe in, but only if they’re convinced the organization will be spending their money wisely and effectively. For this reason, many non-profits prefer digital efforts at outreach because the average consumer doesn’t consider the research and marketing dollars behind them. However, a direct mail campaign could still be your best solution.

When you consider just how many virtual notifications we're all getting in a day, you will realize that there is still something valuable about creative direct mail today. When your customer has the chance to feel the message in front of them and see it without the interference of a digital glow, they may be more likely to use the information to their advantage.