Multi-channel marketing is an emerging power, utilizing the strengths of email and direct mail marketing together to reach more customers. Add personal URLs (PURLs) to the mix, and you’ve created a successful strategy to reach your target customers.
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While marketing has moved steadily into the technological age, not all your marketing efforts need to be digital. Once considered obsolete as a strategy to reach customers, direct mail is making a comeback. When harnessed properly, this method can help you better reach your customers, benefiting your business in the process.
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Topics: Direct Mail
Yes, it is more difficult to track print marketing campaigns than digital marketing campaigns. There is no concrete way to judge how many people read your ads, so your statistics will be less thorough. You will, however, track how many people follow up on your ad, giving you general information about how effective your efforts have been. Try these five methods to track your print marketing campaign.
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Topics: Marketing
Movement Mortgage, named as one of the fastest growing companies in the country four times by Inc. Magazine, has grown from a team of four to over 4,000 employees in 47 states since its inception in 2008. The company sought to brand its new Norfolk, Virginia offices while remaining consistent with the surrounding buildings in the area. Boingo Graphics ultimately helped the Norfolk office establish its own uniqueness from the start of the process to project completion.
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Topics: Boingo Graphics, Marketing
Executive Summary
Desiring to improve brand consistency, produce the highest-quality marketing collateral and make the collateral easily available to their employees, ettain group wanted to create an online ordering portal. Specifically, the company was looking for a single-source vendor to provide a solution, while delivering outstanding service and meeting three objectives:
- Self-service access and direct shipping of business cards, branded print materials and marketing collateral
- Quality/version control of marketing collateral
- Streamlined budget tracking by department
Boingo Graphics delivered an online ordering portal that successfully met ettain group's needs. The company was able to consolidate all printed materials to a centralized vendor for easy ordering and high-quality printing while improving brand consistency and tracking expenses.
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