Sending messages to potential customers is a cornerstone in helping you establish a connection with them. In the increasingly digital age, people are under constant bombardment of promotional emails and letters. Rather than reading every single message in its entirety, many consumers instead choose what they look over and throw the rest out.
Topics: Direct Mail, Marketing
In a world of automated procedures, automated marketing is standard. Yet, many businesses are missing out on one key aspect – automated direct mail. Direct mail may bring to mind dated mass mailers that get tossed in the trash without thought, but technology advances have changed the way direct mail marketing interplays with customers. Direct mail is not dead; in fact, 42% of Americans still read catalogs.
Topics: Direct Mail, Marketing
Multi-channel marketing is an emerging power, utilizing the strengths of email and direct mail marketing together to reach more customers. Add personal URLs (PURLs) to the mix, and you’ve created a successful strategy to reach your target customers.
Topics: Direct Mail
While marketing has moved steadily into the technological age, not all your marketing efforts need to be digital. Once considered obsolete as a strategy to reach customers, direct mail is making a comeback. When harnessed properly, this method can help you better reach your customers, benefiting your business in the process.
Topics: Direct Mail
Yes, it is more difficult to track print marketing campaigns than digital marketing campaigns. There is no concrete way to judge how many people read your ads, so your statistics will be less thorough. You will, however, track how many people follow up on your ad, giving you general information about how effective your efforts have been. Try these five methods to track your print marketing campaign.
Topics: Marketing
