Direct mail is not an obsolete form of marketing. It remains a powerful way to grab attention and convert leads. 2018 saw significant growth in direct mail response rates from 2017 (a 3.9% increase in house rates and a 2.1% increase in prospect response rates). Direct mail response rates were higher in 2018 than when the report started in 2003. Even with digital marketing taking center stage, smart marketers do not dismiss direct mail.
When you consider just how many virtual notifications we're all getting in a day, you will realize that there is still something valuable about creative direct mail today. When your customer has the chance to feel the message in front of them and see it without the interference of a digital glow, they may be more likely to use the information to their advantage.
When you're looking to create direct mailing lists, the key is to really dig in and do your research. You may never achieve a 100% response rate, but you can get closer if you understand the people you're communicating with. If you want to run a solid direct mail campaign, we'll give you a few tips on how to get started.
Creative resources are imperative when it comes to your marketing campaigns. From words to graphics to placement, you're trying to capture your customer's attention above all the other brands who are attempting to do the same thing. The only way you wouldn't be overwhelmed by this task is if your business faced no direct competition! Whether you're looking for a copywriter, a designer, or a consultant, you may want to think outside the box to find some help. See how you can start rethinking your creative resources, and why your local printer may have all the answers you're looking for.
When it comes to generating more revenue with your direct mail, you have to consider exactly what your customers are getting out of your marketing. If you're not sure what they need, your mailers are only likely to end up being trashed in the same moment that they're picked up. Whether you're sending real estate mailers or gardening flyers, you may be able to find the answers you need with the right CRM software. Learn more about what it takes to pull your marketing efforts together with a little help from automation, so you're not wasting your resources.