A Really Cool Printing Blog

Marketing is the key to running a successful business. Effective marketing tactics will attract new clientele and drive sales. Print materials are still one of the best ways to build a strong marketing strategy. Direct mail marketing done right yields an average return on investment (ROI) of 29 percent. From ad kits and tradeshow materials to direct mail, paper products are often the first impression clients receive from a company.

Strange as it seems, direct mail campaigns are trending among non-profits recently. While direct mail has always been effective at getting a response from potential donors, thanks to recent advances in software, it’s not nearly as time-consuming and costly as it once was. When you reconsider, it isn’t strange at all to see demand increasing for graphic designers who can maximize the effects of a direct mail campaign.

After years of digital campaigns spurred by the advent of the internet, direct mail campaigns stand out among a sea of pop ads and email blasts. Offering customers something physical to hold may not seem like a game-changer, but it’s still one of the most effective ways to expand your reach and find new customers.

If you’re like every other postal consumer in the country, you’ve noticed the effect direct mail can have on its target market. However, you’re not like every other postal consumer in the country, because you’re currently reading this blog about how to make direct mail campaigns more successful for the graphic designer. As a result, you’ve probably already noticed a few things that jumped out right away about each campaign you found in your mailbox, and what didn’t work for you.

Direct mail ROI has received a boost in popularity recently as businesses realize just how high the return on investment is. Couple that with the fact that its response rate far exceeds that of any other method, and you have a potential recipe for success. How can your design business tap into the direct mail overhaul?

As with any makeover in any industry, the advent of the internet and the new avenues for marketing that it created turned everyone’s attention to all the new tools. Digital ad campaigns and email lists became the new buzzwords, and along the way we lost sight of the old tried and true direct mail campaign. Out with the old, in with the new.