In today’s fast-paced digital world, direct mail still has one powerful edge -it’s physical, personal, and it gets noticed. But not all direct mail campaigns are created equal. At Boingo Graphics, we know that a successful campaign isn’t just about pretty postcards. It’s about strategy.
In fact, direct mail experts agree:
40% of your campaign’s success is your mailing list, 40% is your call to action, and only 20% is the design.
Let’s break that down so your next campaign is a slam dunk (with glossy edges).
1. The Right Audience (40%)
Your campaign is only as good as the list you send it to. You could have the Mona Lisa of mailers, but if it's going to the wrong mailbox, it's just expensive recycling.
-
Start with a clean, targeted list.
-
Use purchase history, geography, demographics, or past engagement.
-
Want to grow your base? We can help source prospect lists that actually make sense for your goals.
Pro tip: It’s better to send 1,000 pieces to the right people than 10,000 to the wrong ones.
2. The Call to Action (40%)
This is where the magic happens—or doesn’t. Your call to action (CTA) is the reason someone responds. Without a clear, compelling CTA, your piece is just... well, decorative.
-
Make it bold and unmissable.
-
Give them a reason to act now: discount, freebie, limited time offer.
-
Create urgency, exclusivity, or curiosity—whatever matches your brand’s vibe.
Examples that work:
-
“Scan this QR for 20% off your first order.”
-
“Call today and get a free consultation.”
-
“Visit us by July 31st to receive your VIP gift.”
3. The Design (20%)
Yes, design is still critical—but not for the reasons people think. It’s not about being flashy—it’s about clarity, readability, and emotional appeal.
-
Keep it clean, brand-aligned, and focused on your CTA.
-
Use white space wisely and avoid overwhelming the reader.
-
High-quality images and professional printing? That’s where we shine.
Boingo’s designers know how to make your message pop and print like a pro.
Ready to Deliver Results?
At Boingo Graphics, we don’t just print - we partner. From helping you define your audience to designing eye-catching pieces and handling the mailing logistics, we bring campaigns to life that actually work.
Want your next campaign to stick the landing?
