--- title: Want More Responses? Try Sending Bigger Mail (Yes, Really!) description: Size matters in direct mail! Discover how bigger mail pieces boost response rates and why choosing the right format can make or break your campaign. image: https://www.boingographics.com/hubfs/AI-Generated%20Media/Images/New%20customer%20onboarding%20orange%20box%20with%20the%20word%20welcome%20printed%20on%20the%20side%20and%20people%20smiling%20in%20the%20background%20and%20the%20box%20positioned%20to%20the%20left.jpeg --- [![Boingo Graphics](https://www.boingographics.com/hubfs/Boingo_Graphics_November2017%20Theme/Images/download.png)](https://www.boingographics.com/) # A Really Cool Printing Blog ## Want More Responses? Try Sending Bigger Mail (Yes, Really!) Posted by [The Boingo Graphics Team](https://www.boingographics.com/en-us/blog/author/the-boingo-graphics-team) on Feb 18, 2025 10:00:00 AM - [Tweet](https://twitter.com/share) When it comes to direct mail, let’s be honest—size matters. The bigger the mail piece, the bigger the impact. Sure, a standard postcard might do the trick, but if you really want to grab attention (and we know you do), it’s time to think **bigger, bolder, and maybe even boxier**. Let’s break it down: ## **The Small Postcard: A Whisper in the Mailbox** It’s cute. It’s cost-effective. It gets the job done... sort of. But let’s face it, when it’s stacked between a grocery store flyer and an electricity bill, it’s fighting for attention. ## **The Large Postcard: Now We’re Talking** A large postcard gives you more room to strut your stuff—bigger images, bolder text, and a little extra presence in the stack. But why stop here? ## **The XL Postcard: "Whoa, What’s This?"** Now we’re making an entrance. This postcard demands a double take. It’s the marketing equivalent of waving both arms in the air and saying, *"Hey! Look at me!"* And guess what? People do. ## **The #10 Envelope: The Mystery Factor** [Postcards](https://www.boingographics.com/en-us/blog/think-outside-the-postcard) are great, but an [envelope](https://www.boingographics.com/envelope-printing-charlotte)? Now that’s intriguing. Envelopes say, **“Something important is inside”** and people instinctively want to open them. It’s like getting a letter from a long-lost friend—except that friend is your brand, and they have a great offer for you. ## **The 9 x 12 Envelope: Bigger Mystery, Bigger Impact** Same idea as the #10, but with more space. It practically shouts, **"There’s something REALLY good in here!"** It feels important. It feels exclusive. And most importantly—it gets opened. ## **The Cardboard Envelope: Serious Business** Ever received a FedEx envelope? You don’t toss that aside. A stiff mailer screams **"valuable contents inside"**, making the recipient eager to tear it open. And if they’re opening it, they’re engaging with your brand. [![New customer welcome kits](https://www.boingographics.com/hs-fs/hubfs/AI-Generated%20Media/Images/New%20customer%20onboarding%20orange%20box%20with%20the%20word%20welcome%20printed%20on%20the%20side%20and%20people%20smiling%20in%20the%20background%20and%20the%20box%20positioned%20to%20the%20left.jpeg?width=1344&height=768&name=New%20customer%20onboarding%20orange%20box%20with%20the%20word%20welcome%20printed%20on%20the%20side%20and%20people%20smiling%20in%20the%20background%20and%20the%20box%20positioned%20to%20the%20left.jpeg)](https://www.boingographics.com/new-customer-welcome-kits) ## **The Box: The Ultimate Mailbox Boss** If you really want to win the direct mail battle, [**send a box**](https://www.boingographics.com/new-customer-welcome-kits). A box is impossible to ignore. A box makes people excited. And the bigger the box, the more irresistible it becomes. Just remember: the size of your mail piece should match the value of what you’re selling—sending a massive box for a 10% discount code might be a bit much. ### **So, What’s the Best Choice?** It all comes down to your campaign goals, budget, and audience. While bigger pieces often mean better results, **they also cost more per piece**, so you need to balance size with volume. But if you want to **stand out, be remembered, and boost response rates**—going bigger is usually the way to go. At **Boingo Graphics**, we specialize in **making your direct mail impossible to ignore**—whether it’s a simple postcard, an oversized envelope, or a custom-branded box. **Let’s create something that gets opened, gets read, and gets results.** *Want to make your next direct mail campaign stand out? Let’s talk!* Topics: [Direct Mail](https://www.boingographics.com/en-us/blog/tag/direct-mail), [Boingo Graphics](https://www.boingographics.com/en-us/blog/tag/boingo-graphics), [Marketing](https://www.boingographics.com/en-us/blog/tag/marketing) ### Recent Posts [![REQUEST A QUOTE](https://no-cache.hubspot.com/cta/default/2221792/490629c5-a1c5-46d7-b7ce-fce2a07c5e4e.png)](https://cta-redirect.hubspot.com/cta/redirect/2221792/490629c5-a1c5-46d7-b7ce-fce2a07c5e4e) ### Subscribe to Email Updates [![Get The Most Out Of Your Next Direct Mail Piece Infographic](https://no-cache.hubspot.com/cta/default/2221792/f32e14d8-4c35-4d63-a073-3f73c77be316.png)](https://cta-redirect.hubspot.com/cta/redirect/2221792/f32e14d8-4c35-4d63-a073-3f73c77be316) ## Boingo Graphics Fun Facts: - We have a dedicated account manager for every project - big or small - We are able to provide round the clock full-color printing, kitting and fulfillment - We are a Plyler Paper Partner for full-scale recycling program  ### Posts by Topic - [Marketing (51)](https://www.boingographics.com/en-us/blog/tag/marketing) - [Boingo Graphics (47)](https://www.boingographics.com/en-us/blog/tag/boingo-graphics) - [Direct Mail (28)](https://www.boingographics.com/en-us/blog/tag/direct-mail) - [Promo products (10)](https://www.boingographics.com/en-us/blog/tag/promo-products) - [Distribution Print Marketing Portal (7)](https://www.boingographics.com/en-us/blog/tag/distribution-print-marketing-portal) - [Wide Format Printing (6)](https://www.boingographics.com/en-us/blog/tag/wide-format-printing) - [Apparel (5)](https://www.boingographics.com/en-us/blog/tag/apparel) - [Boingo Cares (3)](https://www.boingographics.com/en-us/blog/tag/boingo-cares) - [Greeting cards (2)](https://www.boingographics.com/en-us/blog/tag/greeting-cards) - [Trade Show Display (2)](https://www.boingographics.com/en-us/blog/tag/trade-show-display) - [marketing service (1)](https://www.boingographics.com/en-us/blog/tag/marketing-service) [see all](https://www.boingographics.com/en-us/blog/want-more-responses-try-sending-bigger-mail-yes-really#) - [Privacy Policy](https://www.boingographics.com/privacy-policy/) - [Return Policy](https://www.boingographics.com/return-policy/) - [Careers](https://www.boingographics.com/careers/) - [Boingo Cares](https://www.boingographics.com/boingocares/) - [Sitemap](https://www.boingographics.com/site-map/) ![Boingo](https://www.boingographics.com/hubfs/Boingo_Graphics_November2017%20Theme/Images/boingo+email+list+button.png "Boingo") Top Boingo Graphics © 2023 ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "The Boingo Graphics Team", "url" : "https://www.boingographics.com/en-us/blog/author/the-boingo-graphics-team" }, "dateModified" : "2025-02-18T15:00:02.666Z", "datePublished" : "2025-02-18T15:00:00.000Z", "headline" : "Want More Responses? 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