When it comes to direct mail, let’s be honest—size matters. The bigger the mail piece, the bigger the impact. Sure, a standard postcard might do the trick, but if you really want to grab attention (and we know you do), it’s time to think bigger, bolder, and maybe even boxier.
Let’s break it down:
The Small Postcard: A Whisper in the Mailbox
It’s cute. It’s cost-effective. It gets the job done... sort of. But let’s face it, when it’s stacked between a grocery store flyer and an electricity bill, it’s fighting for attention.
The Large Postcard: Now We’re Talking
A large postcard gives you more room to strut your stuff—bigger images, bolder text, and a little extra presence in the stack. But why stop here?
The XL Postcard: "Whoa, What’s This?"
Now we’re making an entrance. This postcard demands a double take. It’s the marketing equivalent of waving both arms in the air and saying, "Hey! Look at me!" And guess what? People do.
The #10 Envelope: The Mystery Factor
Postcards are great, but an envelope? Now that’s intriguing. Envelopes say, “Something important is inside” and people instinctively want to open them. It’s like getting a letter from a long-lost friend—except that friend is your brand, and they have a great offer for you.
The 9 x 12 Envelope: Bigger Mystery, Bigger Impact
Same idea as the #10, but with more space. It practically shouts, "There’s something REALLY good in here!" It feels important. It feels exclusive. And most importantly—it gets opened.
The Cardboard Envelope: Serious Business
Ever received a FedEx envelope? You don’t toss that aside. A stiff mailer screams "valuable contents inside", making the recipient eager to tear it open. And if they’re opening it, they’re engaging with your brand.
The Box: The Ultimate Mailbox Boss
If you really want to win the direct mail battle, send a box. A box is impossible to ignore. A box makes people excited. And the bigger the box, the more irresistible it becomes. Just remember: the size of your mail piece should match the value of what you’re selling—sending a massive box for a 10% discount code might be a bit much.
So, What’s the Best Choice?
It all comes down to your campaign goals, budget, and audience. While bigger pieces often mean better results, they also cost more per piece, so you need to balance size with volume. But if you want to stand out, be remembered, and boost response rates—going bigger is usually the way to go.
At Boingo Graphics, we specialize in making your direct mail impossible to ignore—whether it’s a simple postcard, an oversized envelope, or a custom-branded box. Let’s create something that gets opened, gets read, and gets results.
Want to make your next direct mail campaign stand out? Let’s talk!
