A Really Cool Printing Blog

While marketing has moved steadily into the technological age, not all your marketing efforts need to be digital. Once considered obsolete as a strategy to reach customers, direct mail is making a comeback. When harnessed properly, this method can help you better reach your customers, benefiting your business in the process.

Most companies today harness the power of digital marketing as their main or sole marketing strategy.

They use a CRM to automate their workflow, and they understand that digital marketing is a vital component of any well-rounded marketing strategy. However, this cycle often leads to using the same marketing methods repeatedly instead of finding fresh, new ways to promote your brand or service when it comes to multichannel marketing. Unique print marketing collateral will make a strong impression and maintain brand consistency. Expending the time and resources to create something more than a generic brochure or postcard will speak volumes to the individual receiving it. Consider the following three unique ways to use print marketing to make a lasting impression.

Is direct mail marketing dead? The answer is a resounding no. When you have a marketing message, direct mail is often the most effective choice. But with so many platforms and methods in today’s marketing, from social media to events to email and so much more to keep track of, the ins and outs of direct mail can feel like a lost art. Are you up-to-date on running a direct mail campaign that is effective and takes advantage of the lowest postage rates? We know everything there is to know about the process and procedures of running the most effective direct mail campaigns, and not only do we have all the right equipment to create the most profitable campaign, we also have a dedicated and  knowledgable  team to help you ensure that your campaign is done right, so it is both  cost effective  and successful.