A Really Cool Printing Blog

The Benefits of Sales Enablement

Imagine your sales rep is meeting with a client and discussing how your product is the ideal solution when the client asks, "But what happens if...?" leaving your sales rep fumbling for an answer. In a perfect world, your sales rep would have an answer. But what would happen if they didn't? It makes your sales rep and your company seem unprofessional and underprepared. And what happens if the competition is prepared? The client switches to another provider and you have just lost their business. All because your sales rep didn't have the answer to one simple question. 

Trade shows are a popular way to market your product, service or business. If done correctly, they create lasting impressions, generate leads and provide cost-effective advertising. In fact, according to this survey, "77% of executive decision makers found at least one new supplier at the last show they attended." Your company can take advantage of this marketing tool to increase leads but only if you understand what makes a trade show booth successful. Learn how to drive traffic to your next trade show booth before and during the event and how to promote your company even after everyone has gone home. 

Direct mail is not an obsolete form of marketing. It remains a powerful way to grab attention and convert leads. 2018 saw significant growth in direct mail response rates from 2017 (a 3.9% increase in house rates and a 2.1% increase in prospect response rates). Direct mail response rates were higher in 2018 than when the report started in 2003. Even with digital marketing taking center stage, smart marketers do not dismiss direct mail.

As a graphic designer, doing anything in color requires you to be at least somewhat familiar with the two most common color models: RGB (red, green, blue) and CMYK (cyan, magenta, yellow, black). Fundamentally, RGB is best for websites and digital communications, while CMYK is better for print materials. Most design fields recognize RGB as the primary colors, while CMYK is a subtractive model of color. Understanding the RGB and CMYK difference is an essential part of successful graphic design. Here’s what you need to know.

Adobe InDesign is a leading software program for graphic designers who need to create and publish a variety of documents for print and the web. InDesign has layouts for creating eBooks, magazines, posters, pamphlets, books, and much more. After you complete your stunning InDesign file, you have two basic options to prepare it for print: packaging all files and fonts and sending them to the printer or creating a PDF file. How to print from Indesign should not be difficult.