A Really Cool Printing Blog

Though expansion is the goal for many business owners, it will be difficult to keep your brand consistent as your company grows. Keeping your brand consistent is important because it is the main way potential customers and clients will recognize your company and develop loyalty. Consider franchise owners opening new branches in new areas. They want to their marketing collateral the same in order to achieve brand consistency, but they may want to change it slightly because of the new location or a new target audience. If your business is growing and the branding on some of your marketing collateral is beginning to shift, consider the following four tips.

As your business expands, organizing your publishable content often becomes a pain point.

Pdfs, white papers, effective marketing materials and power points are just a few of the digital resources that will get lost among the plethora of material you have online. To further your business and draw in customers, it is important to properly manage your digital marketing materials along with managing your print assets. Try these four tips to successfully manage and organize your online material.

Executive Summary

Girls on the Run® needed a centralized system to overcome the difficulties with brand consistency and inefficiencies that arise from decentralized ordering of marketing materials. Boingo Graphics provided a complete solution to streamline the purchasing of printed collateral required by all the Girls on the Run councils.

Big really is better. If you want to sell a product or service, nothing does it more dramatically and effectively than an eye-catching wide format display.

Is direct mail marketing dead? The answer is a resounding no. When you have a marketing message, direct mail is often the most effective choice. But with so many platforms and methods in today’s marketing, from social media to events to email and so much more to keep track of, the ins and outs of direct mail can feel like a lost art. Are you up-to-date on running a direct mail campaign that is effective and takes advantage of the lowest postage rates? We know everything there is to know about the process and procedures of running the most effective direct mail campaigns, and not only do we have all the right equipment to create the most profitable campaign, we also have a dedicated and  knowledgable  team to help you ensure that your campaign is done right, so it is both  cost effective  and successful.