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How to Use QR Codes in Your Direct Mail Campaign and Increase ROI

Posted by The Boingo Graphics Team on Dec 1, 2022 10:13:37 AM


The use of QR codes by US smartphone users is set to increase from 83.4 million in 2022 to 99.5 million in 2025. Consumers are familiar with using QR codes as well as smartphones come as standard with QR code scanning capabilities.

With the growth in popularity, are you fully utilizing the use of QR codes in your direct marketing campaigns? 

If you're looking to increase direct mail response rates, and you're not implementing QR codes yet, you could be losing valuable customers to competitors who are using this tactic. The great thing is, QR codes are very simple to set up.

In this QR codes and direct mail guide, we tell all the great reasons you should be using them as well as how to set them up. Read on to find out more. 


Benefits of Using QR Codes in Your Direct Marketing

If you're new to the idea of using QR codes as part of a call to action for a marketing campaign, you might be unclear about what the advantages are. Here are some of the QR code in direct mail benefits.

QR Codes Help Track Your Direct Mail Marketing Campaigns

If you're running several marketing campaigns with different target audiences, QR codes are a great way to track and monitor their individual results. This can help you work out which marketing strategies are having the biggest impact and in turn, refine what you're doing. 

One of the simplest ways of setting this up is by having a different QR code linking to a different landing page for your different demographics. You'll be able to see which landing page has the most hits.

They Make Print Ad Design More Visually Appealing

The use of QR codes in print marketing can improve the aesthetics of your piece of direct mail. They alleviate the need for the amount of text, which helps to make your key message stand out, promote your product and attract more customers.

Most people won't be interested in reading long descriptions. Using a QR code in your marketing campaign allows your customers to find out more information when they scan. This helps increase your direct mail response rate.

You Can Direct Customers Exactly Where You Want

On a direct mail postcard with a QR code, you can direct your customers exactly where you want them. You can set up your QR code to direct a customer immediate access to what they need.

Use your QR Code to seamlessly guide your customer from direct mail to your site. This helps to speed up the decision-making process as well as being an interactive experience which helps to build a positive brand image. 

Customers can be directed exactly where you want them. This can include a sales page, detailed product specifications, a mailing list, booking a consultation call, sending an email, or even placing an order. The possibilities are endless. 

Also, printing a QR code on a direct mail piece is a call to action that pushes the reader to scan the code and visit a website. When combined with a return envelope the response rate of a campaign goes up.

Refine Your Target Audience

For more advanced campaigns, you can divide your audience into segments, much like you can do with email marketing funnels. This will help you refine your marketing strategy. 

You'll be able to identify which type of users are most likely to buy your product or service by tracking conversion rates. You can also implement and track and collect data through A/B testing to hone in on exactly who your ideal client is.

How to Use QR Codes in Your Direct Mail Campaign

After reading through the advantages, you might have some great ideas on how you can implement QR codes into our marketing campaign already. In this section, we give you even more great ways you can use QR codes in your direct mail campaign.

Send Directly to a Landing or Sales Page

Direct your customers exactly where you want them to go. Set up different landing pages, each with a different purpose or user intent for the best conversion rates. This allows you to share additional information on a product or service on a dedicated landing page. Use a mix of videos, images, lists, and buttons to guide your customer through the sale process. 

Link to a Map

Help your customers find exactly where your premises are and save them the hassle of putting in directions to their GPS system. Set your QR code up to link straight to a map. This gives a positive experience for your customers as they will associate your business with being helpful and hassle-free.

Connect Directly With Customer Support

Give your customers quick access to your customer support team through your QR code. This could be a stored number, an email, or a page on your site with a chatbot. Using QR codes is a great way to promote after-sales service and build a reputation for customer satisfaction with your clients. 

Add to the Calendar

If you're hosting an event, such as a fundraiser, sale, or product launch, then set your QR code to save a date. This will make sure your customer never misses out on any opportunities. 

To Download an App

Adding a link to download an App via your QR code can be a great way to gain new subscribers. This could even be done as part of a pre-launch date for your app to help drum up the excitement of a product launch. Apps are also a great way to reach target customers who opt out of physical mail deliveries. 

Are You Wondering Where to Get QR Codes Printed?

So have you made the decision to start using QR codes in your direct marketing? The next stage is to find a quality service to get them printed. 

At Boingo Graphics we are committed to providing state-of-the-art printing and as well a track record of delivering excellent customer service. Our in-house designers will work closely with you to create and set up your QR codes in direct mail marketing. 

If you are looking for something a little more creative, be sure to check out  Adobe's Free QR Code Generator.

Contact our knowledgeable team today and discover how we can help.

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