Imagine coming up with a detailed marketing budget, only to spend most of the money on digital strategies. Print marketing can be just as useful, but you need to find a way to use that with the funds you have left.
There’s an old carpenter’s adage that goes, “Measure twice and cut once.” If you’ve ever done a home-improvement project or made Halloween costumes for your kids, you know it’s good advice. Following this simple rule can save time and money by preventing costly mistakes. Once the sawing happens and you’ve measured short, there’s no going back.
Track ROI on Mailers With Unique URLs
The Marketing Pendulum Is Swinging Back Toward Direct Mail
Topics: Direct Mail, Boingo Graphics, Marketing
It's a cliché, but it's also true: you're only as strong as your weakest link. But in few places does that take on more importance when it comes to protecting confidential data. And in few industries is there a greater appreciation for data security than in the healthcare industry. Keeping Personal Healthcare Information (PHI) secure and private is both legally mandated, and is also integral to maintaining the trust and confidence of clients. These days, data breaches of both financial information and Personally Identifiable Information (PII) occur at an alarmingly frequent basis. And even for companies that invest heavily in data protection, often those breaches occur at the weak points: third party vendors handling data. In the healthcare industry this is further complicated by HIPAA. Not only must any vendors handling data take security seriously, but they must understand the intricacies applicable specifically to PHI as mandated by HIPAA.
Topics: Direct Mail, Marketing