Track ROI on Mailers With Unique URLs
The Marketing Pendulum Is Swinging Back Toward Direct Mail
Topics: Direct Mail, Boingo Graphics, Marketing
How do you maintain data security in direct mail campaigns?
It's a cliché, but it's also true: you're only as strong as your weakest link. But in few places does that take on more importance when it comes to protecting confidential data. And in few industries is there a greater appreciation for data security than in the healthcare industry. Keeping Personal Healthcare Information (PHI) secure and private is both legally mandated, and is also integral to maintaining the trust and confidence of clients. These days, data breaches of both financial information and Personally Identifiable Information (PII) occur at an alarmingly frequent basis. And even for companies that invest heavily in data protection, often those breaches occur at the weak points: third party vendors handling data. In the healthcare industry this is further complicated by HIPAA. Not only must any vendors handling data take security seriously, but they must understand the intricacies applicable specifically to PHI as mandated by HIPAA.
Topics: Direct Mail, Marketing
Finding the Right Time and Ways to Use Direct Mail Marketing Campaigns
Finding the Right Time and Ways to Use Direct-Mail Marketing Campaigns
Topics: Direct Mail, Boingo Graphics, Marketing
What are the benefits of on-line ordering of marketing collateral?
On-line ordering is one of the most efficient ways to streamline marketing collateral acquisitions. Phone calls and in-person meetings are great, but Boingo Graphics gets that in today’s marketplace speed and efficiency is often what is valued most, so we offer easy on-line ordering.