Executive Summary
Girls on the Run® needed a centralized system to overcome the difficulties with brand consistency and inefficiencies that arise from decentralized ordering of marketing materials. Boingo Graphics provided a complete solution to streamline the purchasing of printed collateral required by all the Girls on the Run councils.
About Girls on the Run International
At twice-weekly council meetings, Girls on the Run gets together in small teams. The girls in these groups learn life skills through dynamic, interactive lessons and running games. It’s an efficient way to receive instruction from certified coaches who help the girls develop better self-understanding, discover how to value relationships and teamwork, and understand how people connect with and shape the world at large.
The act of running is central to the Girls on the Run program. Used to inspire and motivate the girls, running encourages lifelong health and fitness as it builds confidence through accomplishment. The girls develop important social, psychological and physical skills and abilities, and these abilities and skills receive reinforcement throughout the program.
At the conclusion of each season, the girls complete a 5K run that gives them a sense of achievement and a framework for setting and achieving life goals. In the end, Girls on the Run helps to make the seemingly impossible possible and shows girls that they can achieve their goals. The organization inspires girls to be joyful, healthy and confident using a fun, experience-based curriculum that integrates running in a creative way.
The Challenge
With councils in many locations, Girls on the Run found it challenging to coordinate printing and delivery of marketing materials. Having each council order printed materials without controls proved challenging to brand consistency. Additionally, Girls on the Run councils needed to have control over budgets and be able to pay for orders online at the time of purchase.
The Solution
In partnership with Boingo Graphics, Girls on the Run developed a Distribution Print Marketing portal that allows each council to place online marketing collateral orders and pay for them at a single location. This approach allowed Girls on the Run to protect its brand while, at the same time, streamlining the ordering process.
A unique technological approach.
Boingo’s fully customizable, state-of-the-art Distributed Print Marketing portals (DPMs) incorporate enterprise architecture that offers the broadest range of web-to-print solutions. These solutions are used to assist marketers who support national and global organizations.
The portal is built on a composition engine offering the most powerful customization capabilities of any system available. However, Boingo Graphics’ portal is unique in its flexibility and scalability.
Customized to meet the specific needs of Girls on the Run, the portal puts the same world-class technology that would be best for the largest international company to work for a non-profit that helps shape the lives of tomorrow’s business and social leaders.
Girls on the Run’s DMP provided a number of benefits, including, among others:
- Exacting brand management
- Virtually unlimited marketing asset management for any document or product
- Role-based marketing request management
- Approval workflows
- Real-time marketing collateral previews
- Digital asset management
- Administrative content management
- User dashboard
As important as the technology might be, the people behind the technology are crucial to success. The Boingo team offers the Boingo Technology Implementation Group. The BTIG includes a specialist in the user interface, technology, project management and implementation. Boingo also works with a software partner who provides industry experts with more than 500 marketing platform launches to their credit over the past 15 years.
Protecting the brand.
Recognizing that no one understands an organization’s branding needs more clearly than the organization’s marketing staff, Boingo worked with Girls on the Run’s marketing staff, thereby saving time and preventing errors.
The Boingo DPM portal gives Girls on the Run the ability to lower costs and increase efficiency—as well as maintain brand consistency—by automating, monitoring and measuring its distributed marketing initiatives. Using the platform, Girls on the Run’s marketing professionals can centralize all of the organization’s content, thereby efficiently streamlining distribution.
Girls on the Run’s DPM portal manages access to align with the organization’s needs and practices. Staff can personalize, customize and localize print procurement. However, “smart” templates define content that remains static as well as content that can be tailored but all within the corporation’s design and brand standards.
For every council of the Girls on the Run universe, the Boingo customized DPM portal offers the power to order up-to-date printed collateral whenever it’s needed. Council staff can place an order and pay for it 24/7 from wherever they are.
The Results
Unique users from 268 Girls on the Run councils now have online access to the latest versions of 436 marketing items. Boingo Graphics also makes these items available as PDF downloads so they can be sourced from convenient locations. This easy access saves shipping costs. Girls on the Run now has more control of the international brand, and individual councils have complete budget control.
“Boingo Graphics helped us get the control we needed over the Girls on the Run brand. Not only are we much more consistent in our branding, but the entire procurement process is far more efficient and cost-effective. Our Distribution Print Marketing Portal is a real asset.”
Looking to simplify the purchasing of your marketing collateral? The Boingo Graphics Technical Implementation Team is ready to streamline your process.
Distributed Print Marketing Portal
