Most printing companies sell the same thing.
Paper. Ink. Turnaround times. Competitive pricing.
And yet… clients still switch printers all the time.
Why?
Because printing isn’t actually about printing.
It’s about customer experience.
Marketing teams aren’t losing sleep over whether cyan is perfectly balanced.
They’re losing sleep over:
The real job of a print partner isn’t to produce materials.
It’s to remove stress from the process.
Most printers focus on the output.
The best ones focus on everything around it.
Here’s what typically breaks down:
That’s not a printing problem.
That’s a customer experience problem.
At its core, great customer experience in printing is simple:
No guessing. No chasing updates.
You know where your job stands at all times.
On time. Every time.
Not “we’ll try our best.”
More like “it’s already handled.”
You shouldn’t need to follow up five times to get a proof.
Or wonder if your job made it into production.
Same colors. Same quality. Same execution.
Whether it’s one location or one hundred.
Not just the order.
The result.
Marketing teams are juggling:
The last thing they need is a vendor that creates more work.
That’s why companies are moving toward:
Because the goal isn’t to manage vendors.
It’s to get things done without friction.
The role of a printing company is changing.
Fast.
It’s no longer about:
It’s about:
In other words…
Who creates the best experience.
At the end of the day, every printer can produce a piece.
Not every printer can deliver a predictable, stress-free experience.
And that’s what clients remember.
Not the paper stock.
Not the ink.
The experience.
At Boingo Graphics, we believe printing should be effortless.
We’ve built our entire process around one goal:
Provide the best customer experience of any printing company in the world.
That means:
Because printing is easy.
Getting it right every time? That’s the hard part.
Why is customer experience important in printing?
Because delays, errors, and poor communication create risk for marketing teams. A strong customer experience ensures projects are completed on time, accurately, and without added stress.
What should I look for in a printing partner?
Look for consistency, communication, accountability, and proven on-time performance—not just price.
How do printing companies improve customer experience?
Through structured workflows, proactive communication, technology like web-to-print portals, and clear ownership of every project.
Is price or experience more important in printing?
While price matters, poor execution costs more in missed deadlines, reprints, and internal time. Experience typically delivers better long-term value.