Direct mail is a tried and true channel for marketing and companies all around the country realize the value of placing something physical into the hands of potential customers. They’ve found that mail adds a personal touch and still manages to seem less intrusive than other marketing techniques. According to one survey, 70% of Americans polled said they consider the mail they read to be more personal than what they read on the internet.
You’re probably aware of the public perception that a non-profit needs to stretch its dollars as far as they will go. Donors will support a non-profit for a cause they believe in, but only if they’re convinced the organization will be spending their money wisely and effectively. For this reason, many non-profits prefer digital efforts at outreach because the average consumer doesn’t consider the research and marketing dollars behind them. However, a direct mail campaign could still be your best solution.
When you consider just how many virtual notifications we're all getting in a day, you will realize that there is still something valuable about creative direct mail today. When your customer has the chance to feel the message in front of them and see it without the interference of a digital glow, they may be more likely to use the information to their advantage.
When you're looking to create direct mailing lists, the key is to really dig in and do your research. You may never achieve a 100% response rate, but you can get closer if you understand the people you're communicating with. If you want to run a solid direct mail campaign, we'll give you a few tips on how to get started.
Creative resources are imperative when it comes to your marketing campaigns. From words to graphics to placement, you're trying to capture your customer's attention above all the other brands who are attempting to do the same thing. The only way you wouldn't be overwhelmed by this task is if your business faced no direct competition! Whether you're looking for a copywriter, a designer, or a consultant, you may want to think outside the box to find some help. See how you can start rethinking your creative resources, and why your local printer may have all the answers you're looking for.