After years of digital campaigns spurred by the advent of the internet, direct mail campaigns stand out among a sea of pop ads and email blasts. Offering customers something physical to hold may not seem like a game-changer, but it’s still one of the most effective ways to expand your reach and find new customers.
If you’re like every other postal consumer in the country, you’ve noticed the effect direct mail can have on its target market. However, you’re not like every other postal consumer in the country, because you’re currently reading this blog about how to make direct mail campaigns more successful for the graphic designer. As a result, you’ve probably already noticed a few things that jumped out right away about each campaign you found in your mailbox, and what didn’t work for you.
Direct mail has received a boost in popularity recently as businesses realize just how high the return on investment is. Couple that with the fact that its response rate far exceeds that of any other method, and you have a potential recipe for success. How can your design business tap into the direct mail overhaul?
As with any makeover in any industry, the advent of the internet and the new avenues for marketing that it created turned everyone’s attention to all the new tools. Digital ad campaigns and email lists became the new buzzwords, and along the way we lost sight of the old tried and true direct mail campaign. Out with the old, in with the new.
It may be a digital world, but in this age of devices and technology, direct mail still lives strong. With statistics proving it’s far from dead, it would be a serious oversight not to make use of this powerful means of advertising. Though the upfront costs are relatively higher for using direct mail, the return on investment (ROI) is strong for well-targeted markets. In fact, many trendier businesses that previously didn’t use direct mail are now jumping on the bandwagon, as they’ve found the higher success rates well worth the cost. So how do you best make use of this tried-and-true method in your business?
Sending messages to potential customers is a cornerstone in helping you establish a connection with them. In the increasingly digital age, people are under constant bombardment of promotional emails and letters. Rather than reading every single message in its entirety, many consumers instead choose what they look over and throw the rest out.