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Six Tips to a Successful NonProfit Direct Mail Campaign

Posted by The Boingo Graphics Team on Oct 22, 2019 8:20:00 AM

Direct mail is a tried and true channel for marketing and companies all around the country realize the value of placing something physical into the hands of potential customers. They’ve found that mail adds a personal touch and still manages to seem less intrusive than other marketing techniques. According to one survey, 70% of Americans polled said they consider the mail they read to be more personal than what they read on the internet.

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Topics: Direct Mail, Marketing

Reduce The Cost of Your Next Non-Profit Mailing

Posted by The Boingo Graphics Team on Oct 15, 2019 8:15:00 AM

You’re probably aware of the public perception that a non-profit needs to stretch its dollars as far as they will go. Donors will support a non-profit for a cause they believe in, but only if they’re convinced the organization will be spending their money wisely and effectively. For this reason, many non-profits prefer digital efforts at outreach because the average consumer doesn’t consider the research and marketing dollars behind them. However, a direct mail campaign could still be your best solution.

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Topics: Direct Mail, Marketing

6 Tips for More Effective Direct Mail

Posted by The Boingo Graphics Team on Oct 8, 2019 9:55:00 AM

Direct mail is not an obsolete form of marketing. It remains a powerful way to grab attention and convert leads. 2018 saw significant growth in direct mail response rates from 2017 (a 3.9% increase in house rates and a 2.1% increase in prospect response rates). Direct mail response rates were higher in 2018 than when the report started in 2003. Even with digital marketing taking center stage, smart marketers do not dismiss direct mail.

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Topics: Direct Mail, Boingo Graphics

Think Outside The 4"x 6" Postcard

Posted by The Boingo Graphics Team on Oct 1, 2019 9:42:00 AM

When you consider just how many virtual notifications we're all getting in a day, you will realize that there is still something valuable about creative direct mail today. When your customer has the chance to feel the message in front of them and see it without the interference of a digital glow, they may be more likely to use the information to their advantage.

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Topics: Direct Mail, Marketing

How to Generate the Best Direct Mailing List

Posted by The Boingo Graphics Team on Sep 3, 2019 11:20:00 AM

When you're looking to create direct mailing lists, the key is to really dig in and do your research. You may never achieve a 100% response rate, but you can get closer if you understand the people you're communicating with. If you want to run a solid direct mail campaign, we'll give you a few tips on how to get started.

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Topics: Direct Mail, Marketing

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