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6 Tips for More Effective Direct Mail

Posted by The Boingo Graphics Team on Oct 8, 2019 9:55:00 AM

Direct mail is not an obsolete form of marketing. It remains a powerful way to grab attention and convert leads. 2018 saw significant growth in direct mail response rates from 2017 (a 3.9% increase in house rates and a 2.1% increase in prospect response rates). Direct mail response rates were higher in 2018 than when the report started in 2003. Even with digital marketing taking center stage, smart marketers do not dismiss direct mail.

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Topics: Direct Mail, Boingo Graphics

Why Do I Need to Know the Difference Between RGB and CMYK?

Posted by The Boingo Graphics Team on Sep 24, 2019 8:48:00 AM

As a graphic designer, doing anything in color requires you to be at least somewhat familiar with the two most common color models: RGB (red, green, blue) and CMYK (cyan, magenta, yellow, black). Fundamentally, RGB is best for websites and digital communications, while CMYK is better for print materials. Most design fields recognize RGB as the primary colors, while CMYK is a subtractive model of color. Understanding the RGB and CMYK difference is an essential part of successful graphic design. Here’s what you need to know.

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Topics: Boingo Graphics

Things to Consider When Preparing an InDesign File for Print

Posted by The Boingo Graphics Team on Sep 11, 2019 10:55:00 AM

Adobe InDesign is a leading software program for graphic designers who need to create and publish a variety of documents for print and the web. InDesign has layouts for creating eBooks, magazines, posters, pamphlets, books, and much more. After you complete your stunning InDesign file, you have two basic options to prepare it for print: packaging all files and fonts and sending them to the printer or creating a PDF file.

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Topics: Boingo Graphics

The Best 5 Graphic Design Software Choices for Beginners

Posted by The Boingo Graphics Team on Aug 27, 2019 11:45:00 AM

Creating eye-catching visuals for your brand can move leads through your sales funnel. Intriguing, high-quality graphics hook potential customers and keep them interested. The tool you use to design marketing material graphics affects the quality of your end products. Using the right tool depends on what you will be designing: logos, illustrations, brochures, or mailers. The best choice will also vary, based on your marketing budget. Ask the right questions and review the top five choices before selecting the best graphic design software for beginners.

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Topics: Boingo Graphics

Movement Mortgage Rebrands 95,000 Sq. Ft. Facility

Posted by The Boingo Graphics Team on Jul 24, 2018 2:47:11 PM

Movement Mortgage, named as one of the fastest growing companies in the country four times by Inc. Magazine, has grown from a team of four to over 4,000 employees in 47 states since its inception in 2008. The company sought to brand its new Norfolk, Virginia offices while remaining consistent with the surrounding buildings in the area. Boingo Graphics ultimately helped the Norfolk office establish its own uniqueness from the start of the process to project completion.

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Topics: Boingo Graphics, Marketing

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