The Benefits of Sales Enablement
Imagine your sales rep is meeting with a client and discussing how your product is the ideal solution when the client asks, "But what happens if...?" leaving your sales rep fumbling for an answer. In a perfect world, your sales rep would have an answer. But what would happen if they didn't? It makes your sales rep and your company seem unprofessional and underprepared. And what happens if the competition is prepared? The client switches to another provider and you have just lost their business. All because your sales rep didn't have the answer to one simple question.